Search Engine Optimization

Search Engine Optimization or SEO is incredibly important for marketers. When you optimize your web pages, you're making your website more visible to the audience, who are using search engines (like Google) to find your services. But do your services really help your business organically rank on search engines?

In this article, you’ll explore the answer to this question and more. Get ready for a full exploration into the world of SEO, the factors that affect it, and tips to start optimizing your site for search engines.

What Is SEO? Search engine optimization or SEO  is the process of improving your site’s organic rankings on search engines like Google. SEO is a popular digital marketing channel because higher search engine rankings can drive targeted traffic to your website, Which can ultimately lead to more audience.

Importance Of SEO? SEO is important because it brings “free” traffic to your site.Ranking highly on a results page means you’ll get a lot of free clicks. Once you rank highly, you’ll get a pipeline of passive traffic month after month.

Why do businesses need SEO ? 1. Organic Search Is The Primary Source Of Website Traffic. 2. Builds Trust And Credibility.  3. SEO Impacts The Buying Cycle.

SEO Strategies: BLACK HATS STRATEGIES include Duplicate content, Invisible text & stuffed keywords, and Links from sites with non-relevant content. WHITE HATS STRATEGIES includes Relevant content, Well labeled images, Relevant links, and Accurate sentences with good grammar.

Some essential points you need to know: Ensure that your brand is visible when your potential customers search on Google, Drive targeted traffic to your website from people interested in your product or service, Result in increased organic revenue, and Give you a solid competitive advantage. Having the right keywords on your website is the main way Google figures out what the site is about. Social media can provide a nice boost to your SEO efforts, It takes a lot to rank on Google.

Here are Some of the best benefits of organic traffic: It’s free, You can reach people that have never heard of your brand before, You can bring visitors with a relevant and specific intent to your site, You can reach people globally, It can be targeted and scaled with a content/SEO strategy, It can build your credibility.

FEW TIPS TO BUILD TRUST: First, you should have patience because sometimes google ain’t hurry to crawl your site. Secondly, a huge part of SEO is understanding what the audience wants, not what you want them to want. When someone searches for something on Google, if they reach your site, make sure you provide the whole solution; otherwise, they’ll get to your site, realize it’s not good enough, and move on. Thirdly, Give them what they want.

After reading this article, I hope your blurry concept about SEO got clear.